Hello and welcome to Summit Digital’s first monthly roundups of useful news and articles from around the internet. Each month we will pick our favourites which we thank will benefit our readers. Of course if you have any questions about what we cover then feel free to reach out with your questions.
Our first recommendation is a blog post from Wordstream and here they discusses Google’s recent changes that were announced at the 2016 summit. For those of you who are using PPC to grow your business this is something you need to pay close attention to. Although there is good news in the fact that we are given extra space for text in our ads now, there are also changes to the way in which Google PPC functions. To find out more about these latest changes check out this post from Mark Irvine. Expanded text ad best practices
When it comes to keyword research, there are many tools to choose from. Most are pretty good and are usually worth the monthly fee. Even though at Summit we do use paid tools ( SEM Rush being our favourite ), Google’s Keyword planner is always worth a look to for ideas and compare results. At times te Google Keyword Planner is not the easiest to work with, especially when you are just starting out.
Fortunately Ginny Marvin has written a post about how to get more from the Adwords Keyword planner and getting more granular results. Check out her article here. Google Keyword Planner .