We tailor a bespoke content marketing strategy for each client. Our experienced copywriters know exactly how to make words sell.
The starting point for creating a bespoke content marketing solution is strategy. Who are we trying to target, and what is the purpose, are you trying to attract other businesses or consumers? Thorough research into your topics is important, are we trying to target long tail keyword phrases to reach the first page of Google SERPS or are looking to create quality, engaging content for you blog.
Once we have worked with you to plan who we are going to target, we will create a strategy for your actual content. We can create press releases, blog posts, infographics and video to help engage with your target audience. Creating Podcasts, Webinars and e-books are another fantastic way to really stand above your competitors and set yourself apart from the competition.
When done correctly, Content Marketing ties every aspect of your digital marketing strategy together. Talk to us today & discover how we can help you with your content marketing.
Creating content that informs and educates your readers in the latest industry news is a great way to set yourself apart from your competitors and gain credibility.
Demonstrate your previous projects with in-depth reports showing work carried out and results achieved.
Creating an e-book can demonstrate expertise in your niche. Giving e-books away in exchange for contact details is a great way to build a list of potential customers that you can build rapport with and market your services to over time.
Blogging is huge and is a great way to build authority and improve your SEO. High quality content that your target audience will find useful and interesting is vital if you are to benefit from blogging.
Create a press release every time you have big news about your business for additional exposure. Rebranding, competitions or new products are all good newsworthy sources.
Creating content for other industry related magazines or Blogs is another great way to gain additional exposure to your company. Also a great way to create high quality back links to your site to help with your SEO strategy.
Of course not all types of content is going to suit your niche or brand. That is why we take the time to work out with you exactly what the best strategy would be. Then once we have agreed on the correct strategy we go about creating the content.
Once your content is created and you are happy with what has been produced it is time to let the world know about it.
Social Media sites are a great way to let people know about your content, Twitter, Facebook, Google+ and LinkedIn are just some of the platforms we can utilise to get your content noticed.
Talk to us today to discuss how we can help you create content that will build your brand and drive waves of prospects to your site.
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Let our professional copywriters write quality and well researched content to increase visibility & increase brand awareness.