We see this often at Summit Digital, people paying lots of money for traffic to their website. They come to us when, having spent sometimes thousands of pounds on their advertising, they don’t get the results they hoped for.
Obviously there are several reasons why your advertising might not be performing as you would like. One reason that we are concentrating on today is your website.
To help you understand the importance of landing pages, let’s start with an example.
Imagine I am looking for a new a new fence for my back garden. So I do a search for local companies that can supply some fencing for my garden. When I click on their link, i get sent to the home page instead of the page about fencing.
This homepage looks great, and demonstrates some of the different products the company provides. However I still have to go looking for the information i need. So not only will you have a large percentage of people leave your website early, you will be given a low relevancy score from platforms such as Adwords and Facebook. Which means you pay more for your ad to be shown or worse still, your ad is rarely shown at all.
The page they should have sent me to was this one, after all garden fences is exactly what I am looking for.
One way to get around this problem is to create unique landing pages for the services or products that you are running paid ads for.
Now creating different web pages for all your products might sound complex, but it really isn’t. Fortunately, there are some tools we can use to enable us to create these pages for us. Below are two videos demonstrating two tools that we use to create landing pages for our clients. They are not only easy to use, they are inexpensive too.
But before we get onto that, to get a thorough understanding of what Landing Pages are and how you business would benefit, we have created a 14 page guide for you. You can get your copy below.
A Free 14 Page guide that covers everything you need to know as a small business owner about landing pages and how your business can benefit from them.
Optimize Press For Landing Pages
Unbounce For Landing Pages
So hopefully, having got this far down this post you will have a good idea of why your business would benefit from using unique landing pages for your products and services.
Of course, some people might not like the idea of creating a brand new landing page. It is possible to create a duplicate of your home page and tweak it so that it relates more to the keywords you are bidding on. Trouble is, many home pages can be very busy, with lots of information for the visitor to see and read. This can be distracting and can cause visitors to leave early, giving you a high bounce rate.
Of course if you need help at all with any of the above, feel free to email us at [email protected] We specialise in helping small businesses get the most out of their marketing budget. All Our solutions are bespoke to you, making sure you get the service you need at the price you can afford.