Understanding Article Marketing
Article marketing is a fantastic way to promote your business. So what is article marketing? Article marketing is the implementation of promoting a product, service or website by writing high-quality articles and distributing them all over the internet. It’s not as simple as you might think, but writing good quality articles combined with the potent formula of AIDA – Attention, Interest, Desire and Action, you will be well on your way to creating content-rich articles for your online distribution.
What are the steps to article marketing?
There are several different ways of writing your copy depending on whether you are promoting a product or service and the type of industry category it falls into. The steps will be similar for all, so in this instance let’s keep it generic to any industry.
You begin by researching and writing your article about a topic related to the website or product/service that you plan on marketing through this method of promotion. Avoid topics you know little about and instead, expand and articulate on topics you have a good knowledge about. Remember the formula AIDA.
The reason for article marketing is so that you can drive relevant traffic back to your website or a product page. You would do this by adding related links that point to a page on your website.
Proofing your copy is important. There is nothing worse than reading a badly written article which is promoting you and your website! Why not let one of your colleagues proof it for you before you begin distribution.
Once ready, you distribute and submit your article to various online article portals or databases.
What are the benefits of article marketing?
Free for all – It doesn’t cost you anything for this method of marketing. You can submit your articles to article databases for free, but what you do need is time. Spend some time writing your articles as they are promoting your brand.
SEO Keywords – Using the right keywords within your article will make all the difference in terms of what the article database does with that article. Many article submission sites rank highly in search engines which can be very beneficial to your article as it may get more visibility than your actual website.
Back Links – Most article databases will allow you to add some kind of link as part of the submission. You can add the links into the main content and/or into the area where you input the author details. If the readers find benefit from what they are reading then they are likely to click on the link in order to get more information.
Search Engine Indexing – Most SEO marketing companies will offer article distribution as one of their complete SEO services. Why? Well, one of the quickest ways to get traffic to your website is by building strong back-links to your site. Article submission is typically this. High page ranked article databases are great for search engine indexing as they deploy their bots (crawlers) to all popular sites in order to browse and index their new content. In return, this will also give your page rank more credibility and thus, push it higher up the search engines.
Brand Awareness – Similar to a blog, if good quality articles are submitted to an article database, you start to develop a following through readers searching for information. They are also likely to share the article amongst their social circle. So your branding is enhanced through consistent article upload.
What are the pitfalls of article marketing?
Perseverance and Stamina – Almost like an Olympic athlete, you need to persevere, have the stamina and the will-power to deliver great quality articles on a continuous basis. There is no point in producing one great article and then not returning for a few months. You need to deliver consistently. Do you have what it takes to build a fantastic database of articles that will get your readers talking and sharing, and clicking through to your website?
Time Strenuous – For even the expert writers, producing high-quality articles take a lot of time. Much time is spent researching, articulating and writing which can take over a few hours of your day. Now imagine writing at least 4 to 6 articles a month on a constant basis. Don’t forget, distribution can also take some time.
Differentiation – It’s easy to duplicate or write similar content without actually realizing. You have spent so much time and effort producing your content that after a few months you may unintentionally end up writing about topics which you have written about previously. It’s not all bad, but it’s better to differentiate and create unique content as it’s more likely to get indexed by search engines and offer something different to the reader.
Spreading yourself too thin – Article marketing takes time and we’ve established that. Keep an eye on the rest of your marketing initiatives as falling behind can have negative effects. Strike a balance and only bite into what you can cope with.